Screen Shot 2014-02-03 at 9.28.15 PM

GEOFISH- Motiv Fishing

Does ‘Trout Bum Diaries’ or ‘Kiwi Camo’ ring a bell? Well after such success in the US with their Adventure style of Fly Fishing Films the boys have stepped up again and produced another great Fly Fishing adventure. The Destination: Mexico. Renowned as a place of harsh environments and hardship the Motiv Team have produced…

_MG_4582Enfuse

Australian Fly Fishing Museum

Over the past few months, I have been fortunate enough to have been involved in some project work with The Australian Fly Fishing Museum. It is located in an old shepherds cottage on the grounds of the historic Clarendon Estate at Nile, Tasmania. It was opened in May 2013 by Mrs. Tamie Fraser AO and…

Untitled-2

Harfin Fly Reels

Every now and then something comes along that makes you stand up and take notice. Something that tickles your fancy or raises your hackle. Something that you desire, yearn for or want. Something you NEED! For me, it has been Harfin Fly Reels. They are a new Australian manufacturer of very sexy fly fishing reels.…

dsc8546

Artist Interview – A.D. Maddox

We’re excited to share a new element to iheartthefly. Over the coming months, we will be featuring global artists whose work is deeply engrained in fly fishing. While fly fishing itself is often perceived as an art, for many it inspires a whole other visual realm. This in turn, inspires fly anglers to immerse themselves…

IMG_9713-2

Black Friday Browns

The lads had been looking forward to it for many weeks, a chance to all hook up and hike into the wilderness, where conservation meets salivation. The date was set – Friday 13th December, and to say we were all a little edgy at work that week would be an understatement. Not edgy due to…

IMG_5415

At One With Huey

The weather dictates much of what we don’t want – miserable fishing conditions. Just as we receive a weather-high, it’s often followed by a subsequent low. While we blame Huey (the weather god) for many missed opportunities or cancelled outings, sometimes we need to blame ourselves for not committing in the first place. Sometimes, you…